In the digital age attention is currency. Everyone has a voice and a communication channel, attention is very short. Response times need to be much faster, more flexible and more informative. The great news is you can harness the technology available to produce fast easy personalised responses to meet the changing needs of your customers. Subscribe to our blog and we'll keep you up to date with practical applications for your business.
One of our favourites is Zapcodes. They are a call to action and an AR marker combined; informing users that something is AR enabled, the guaranteeing the right content is delivered to them in the most dynamic and entertaining way possible.
Zapcodes work in conjunction with target images or entirely on their own to turn print, products, packaging, POP, programming and events into multi-media experiences serving video, audio, photos, polls, promotions, weblinks and other interactions.
They’re the most versatile way to join up your marketing touch-points and mobilise your audience!
We also use the more familiar QR codes and Barcodes which can be added to your print creating simpler user experiences and solving problems too.