In this digital age ATTENTION is an important currency. Everyone has a voice and a communication channel, your audience's attention is therefore very short. Response times need to be much faster, more flexible and more informative. How can a busy small business owner compete against corporations who have large teams of people to volley for your audience's attention? There is good news! You can harness the technology available to produce fast, easy, personalised responses to meet the changing needs of your customer interaction.
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One of our favourites is Zapcodes. They are a call to action and an AR marker combined; informing users that something is AR enabled, the guaranteeing the right content is delivered to them in the most dynamic and entertaining way possible.
Zapcodes work in conjunction with target images or entirely on their own to turn print, products, packaging, POP, programming and events into multi-media experiences serving video, audio, photos, polls, promotions, weblinks and other interactions.
They’re the most versatile way to join up your marketing touch-points and mobilise your audience!
We also use the more familiar QR codes and Barcodes which can be added to your print creating simpler user experiences and solving problems too.